MATCHESFASHION.COM is a global luxury e-commerce business, shipping to over 170 countries and stocking the finest edit in luxury fashion. The site blends content and commerce to create a seamless omnichannel experience.
Shoppable editorial content pages for the site, promoting brands such as Burberry, Balenciaga, Y-3, Self-Portrait, Trademark, and more. These pages form the weekly edition of 'The Style Report', promoted across platforms including web, email, social media and a quarterly print edition.
The 2015 Gift Guide brief was to create an engaging, interactive gift shopping experience for the holiday season. For the responsive wireframe, I worked with stakeholders across the company to develop a hierarchy of product and shoppable content, after taking into account the relevant data and business objectives.
Design for a mobile-optimised, adaptive/responsive email, promoting MATCHESFASHION.COM's social media channels.